Health Industry Marketing - Credentials, Amplification Tactics and Golf Days?!

On this episode of The Marketing Show we put on our lab coats and enter the world of Health Marketing. We breakdown the industry and its segments, like Pharmaceuticals, Wellness and Mental Health to dissect the rule book of regulations and credentials that surround this space. We then expand into the principles that can be manipulated to market health products and services, suggesting a "Credentials - Amplification" model to optimise marketing effectiveness. To finish up, we use a case study to exemplify to principles learnt in the episode, this week looking at Headspace. As always we are extremely excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and review on Apple Podcasts!