Health Marketing Veteran on the Top U.S. Health Challenges

Bill Novelli -- former CEO of AARP, former president of the Campaign for Tobacco-Free Kids and current co-chair of the Coalition to Transform Advanced Care -- offers his takes on the varied health challenges facing the U.S. today. How do efforts to combat the vaping epidemic today compare with his early efforts to reduce youth smoking? And what are the challenges for end-of-life care in the U.S.?