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EPISODE · May 9, 2026 · 13 MIN
Health Systems Face Marketing Crisis as Hospital-At-Home Proves Superior Outcomes Without Facility Walls
from 1nessAgency Insights
Health systems that moved acute care into patient homes saw lower emergency department visits and reduced in-hospital mortality, according to a 2026 study published in JAMA Network Open . For healthcare marketers, this validates a fundamental shift: the hospital room is no longer the gold standard c
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Health Systems Face Marketing Crisis as Hospital-At-Home Proves Superior Outcomes Without Facility Walls
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