Healthcare and Medical Decision Making

Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR).  The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening up new business opportunities for practitioners and entrepreneurs, while also sparking new research avenues for marketing academics.Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective Meng Zhu, Dipankar Chakravarti,  & Jian Ni Machine Learning Models for Predicting, Understanding and Influencing Health Perception Ada Aka & Sudeep BhatiaEmpowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation Mary Steffel, Elanor Williams, & Stephan CarneyPsychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations  Selin Goksel, David Faro1, & Stefano PuntoniQuantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices”  Andrew Ching, David Granlund, & David SundströmMotivated Inferences of Price and Quality in Healthcare Decisions Emily Prinsloo, Kate Barasz & Peter A. UbelConsumer Health in the Digital Age  Peggy J. Liu, J. Jeffery Inman1, Beibei Li, Charlene A. Wong, & Nathan Yang Advance Care Plans: Planning for Critical Healthcare Decisions Nazli Gurdamar-Okutur, Simona Botti, & Vicki MorwitzThe Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis Angela Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, & Catherine YeungIs religiosity a barrier to organ donations? Examining the role of religiosity and the salience of a religious context on organ-donation decisions Inbal Harel, Marcus Mayorga, Paul Slovic, & Tehila KogutFor more information, please visit www.acrwebsite.orgFollow us on Twitter at @JofACR and @aconsresThis episode was hosted by Jim Alvarez MoureyConsumer Insights 101 is a production of the Association for Consumer Research