Healthcare Entrepreneurship: The RMT Experience with Carlos Grouchy RMT

Send us Fan MailThis is another episode on the new RMT experience with a deeper dive into healthcare entrepreneurship. I have a really interesting and enlightening chat with Carlos Grouchy, a Registered Massage Therapist who's working hard to make change in the wellness industry. Carlos has a unique, fun and evidence-based approach to massage therapy and wellness and he isn't afraid to question the status quo.In our discussion, we address some of the unhelpful topics in the massage therapy field, as well as the challenges Carlos faced when thinking about opening his own clinic. Carlos shares his journey, his initial struggle with a lack of business knowledge, and the obstacles of building a brand in the healthcare space. He also illuminates how he's using social media to engage and educate the public about pain science and evidence based content.We wrap up by looking at the trend of entrepreneurs transitioning their personal brands into brand empires and what that means for the healthcare industry. Carlos gives his take on how healthcare professionals can be educated on a comprehensive approach to wellness. From understanding their own physical capabilities, simplifying orthopaedic testing, to incorporating mental health education into massage therapy school.The Massage Science Podcast and my company, The Centre for Evidence-Based Education (The CEBE), are now official partners with Noterro.Partnering with them feels like a natural alignment with our mission to support busy clinicians.Get Noterro free for 44 days!Noterro makes clinic management easy with scheduling, billing, and charting all in one placeSupport the showHead on over to my website. This includes a list of all my upcoming courses, webinars, self-directed learning opportunities as well as some helpful learning resources.thecebe.comPlease connect with me on social mediaFB: @ericpurvesrmtIG: @eric_purves_cebeYouTube: https://www.youtube.com/@ericpurves2502Would you like to make a donation to help support the costs of running my podcast?You can buy me a coffee by clicking here