Healthcare is Evolving, Not Broken…This Is How It’s Going Down with Brian Urban, Director of Innovations and Emerging Markets at FinThrive

AI has the potential to significantly improve prior authorization, payment structures, and patient navigation.  In this episode, Brian Urban, Director of Innovations and Emerging Markets at FinThrive, talks about why understanding and utilizing non-clinical data is crucial for addressing social health needs effectively. He explains how FinThrive, a leading revenue cycle management company, is addressing issues like payment integrity, care coordination, and social health needs. Brian emphasizes the importance of AI in reducing remittances and friction and improving provider-payer relations. He also discusses the importance of social determinants of health data and why he believes intrapreneurship within organizations can drive significant advancements in the healthcare sector, underscoring the importance of data literacy for creating a sustainable healthcare system.  Tune in and learn how AI and innovation are set to revolutionize the healthcare industry, making it more efficient and equitable! Resources:  Watch the entire interview here.  Connect and follow Brian Urban on LinkedIn. Learn more about FinThrive on their LinkedIn and website. Listen to FinThrive’s podcast, Healthcare Rethink, here.