Healthcare IT Marketing's Human Edge with Optimum's Lawrence Kaiser

from HealthBizTalk · host healthbiztalk

In this engaging conversation On Health Biz Talk, host Tony Trenkle, former CMS CIO and health IT industry leader, sits down with Larry Kaiser, CMO of Optimum Healthcare IT, to explore how healthcare marketing has evolved from print media to LinkedIn-driven advocacy and podcast storytelling. Larry emphasises that relationships — not cold outreach — drive partnerships and client growth, and warns that replacing human creativity with AI automation is a strategic mistake no marketer can afford.

Episode metadata supplied by the publisher feed · Published Apr 13, 2026

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Healthcare IT Marketing's Human Edge with Optimum's Lawrence Kaiser

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