Healthcare Marketing in a Privacy-First World

Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins CJ Wolf to decode the complex world of healthcare marketing, privacy laws, and risk mitigation. What You’ll Learn: The evolving legal landscape: OCR guidance, AHA lawsuits, FTC enforcement Why third-party tracking is out—and what to use instead How to collaborate across marketing, IT, and compliance What “data destiny” really means for covered entities Emerging solutions like media mix modeling and private analytics Who Should Listen:  Compliance officers, healthcare marketers, IT leaders, and anyone responsible for HIPAA risk management in a digital world.  Thank you for listening! Please share, like, and subscribe.If you'd like to see more compliance and auditing content feel free to follow us on social media.LinkedInYoutubeFacebookInstagramCheck out our resource center and weekly compliance newsletter for additional compliance and auditing content from our experts.