Healthcare Marketing That Actually Works with Suzy Engwall

In this engaging episode, host Karl Pontau connects with healthcare innovation leader Suzy Engwall, CEO and founder of Health Tech Strategies. Suzy shares invaluable insights about one of the biggest challenges medtech startups face: transitioning their storytelling from investor-focused pitches to customer-centered marketing.Through compelling real-world examples—like a company reducing hospital alarm fatigue and another creating innovative 3D-printed waterproof casts—Suzy illustrates how successful healthcare companies connect on a human level rather than getting lost in technical jargon. She emphasizes that whether selling to hospitals, physicians, or patients, the key is communicating how your product improves lives in clear, relatable terms that anyone could understand.Perfect for healthcare entrepreneurs, marketers, and business leaders who want to craft stories that resonate with real people and drive meaningful adoption of their innovations.===You can connect with Suzy Engwall here:https://www.linkedin.com/in/sengwall/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauPlease like, subscribe, and share this episode with somebody you care about!