Healthcare Recruiting Through A Marketing Lens

In today’s episode, Jenny is joined by Hedy & Hopp Senior Vice President and long-time friend Maggie Piasecki. Harkening back to their early days working at a healthcare recruiting firm, together they discuss the growing demand for healthcare workers and how viewing recruiting as a marketing function can help fulfill that demand. They discuss the different approaches needed to engage active job seekers versus more passive groups and how organizations can benefit from taking a full-funnel approach to their recruitment, including focusing on upstream objectives like brand awareness. Maggie shares how a focus on the emotional drivers of the audience can help recruiters make their organization and roles standout, and the benefits of small tests and ongoing optimization in driving results. Jenny also discusses how many healthcare organizations are budgeting dollars and headcount for recruitment marketing and gives tips on how marketing and HR colleagues can best collaborate in 2024. Connect with Jenny: ⁠https://www.linkedin.com/in/jennybristow/⁠ Connect with Maggie  ⁠https://www.linkedin.com/in/maggiepiasecki/