HealthSeeker Sparks ep1 - What and Why?

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout. Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics. The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means. They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions.Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers