HealthSeeker Stories - Nish Desai - Nurturing HealthSeekers and using Leisure Data

Nish is all about empowering the leisure sector to harness open data, generate more bookings and get more people active. We talk about the need to nurture HealthSeekers rather than sell them a leisure membership, and how data can be used more intelligently to encourage and motivate people. Find out more about imin at www.imin.co Connect with Nish here: https://www.linkedin.com/in/nishaldesai/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog