HealthSeeker Stories - Sam Decombel - Fitness Genes

Sam Decombel, co-founder and CEO of Fitness Genes, joins Guy on HealthSeeker Stories this week, telling us how Fitness Genes uses genetic testing to personalize health and fitness recommendations. Sam shares how significant life events inspired the creation of Fitness Genes, which focuses on preventative health. The conversation sheds light on the company's evolution from a direct-to-consumer product to a B2B model, now partnering with gyms and wellness professionals to help individuals optimize their health. Sam emphasizes the importance of combining genetic information with practical lifestyle advice, making health data actionable. The episode also highlights Sam's personal experiences and success stories of using genetic insights to transform health outcomes, underscoring the potential for the fitness industry to play a pivotal role in preventative healthcare.Thanks to WhySports, WellNation, the UKIHCA, and Future Fit for Business for supporting this episode