Healthy Beverage Trends in Southeast Asia

One of the largest trends in the beverage market in Southeast Asia is hydration. This has been apparent since 2016, when sales of products like bottled water and coconut water grew strongly across the region. Consumers are becoming more conscious about their health, and as a result, seek either water or water-like options. In Southeast Asian markets, soft drinks players are tapping into this trend by launching products such as sports drinks and functional bottled water. Some countries, such as Thailand, have implemented sugar taxes, therefore driving consumers towards beverages that have less sugar. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.