Healthy food & healthy financials - Kristina Komlosiova & Stephanie Johnson, Pollen + Grace

The business started from humble beginnings when Stephanie discovered she had several food intolerances in 2015 whilst working with Kristina in events management. She began making home-made gluten and dairy-free lunches to bring into work. Realising they could turn these lunches into a business, friends Stephanie and Kristina launched Pollen + Grace.They self-funded the business from their home kitchen for the first 18 months before seeking equity investment. They secured a number of Angel investors and then, later on, launched a crowdfunding campaign in which over 600 individual investors pledged. After this, a Family Office also invested in Pollen + Grace which will help them with new launches and products and more interaction with their customers.In this episode of Fundraising Stories with Women Entrepreneurs, you’ll discover…Why your financial models cannot be overlookedThe amount of pledged funds you need before you officially launch a crowdfundThe benefits of getting a family office investor on board