Hear About Energy Branding on The Green Insider

Known as the “Energy Capital of the World,” it makes sense Charge Energy Brand conference is coming to Houston. On this week’s Follower Friday, Dr Fridrik Larsen joins us from his home in Iceland to tell why he developed this energy branding conference. This conference will be held at The Omni Houston on May 16th and 17. Hear from over 40 energy professionals discuss branding and marketing. Conference topics include: What the energy transition means for customer competition Communication strategies to demystify and accelerate the transition to EV How to launch with a world-class go-to-market strategy, inside and out Employer branding for the energy sector What does successful collaboration look like between an agency and in-house marketing team This and so much more can be learned at this CHARGE North America conference. For a 15% discount please use our code thegreeninsider15. BIO. DR. FRIDRIK LARSEN – Associate Professor of Marketing and Branding at the University of Iceland – A leading authority on branding within the energy space in Europe and the first individual to hold a PHD in energy branding; and an author of several international academic papers on the subject. – The author of best selling energy branding books: – Energy Branding; Harnessing Consumer Power (2017). Palgrave Macmillan / Springer – Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands (2023). Palgrave Macmillan / Springer – Sustainable Energy Branding: Helping to Save the Planet (2023). Routledge –  Author of branding specific reports including ‘World’s best energy brands (www.larsen.energy/bestbrands/). – Founder of CHARGE, the World’s first energy branding conference (www.charge.events) where the world’s best energy brands are also awarded.– The CEO of LarsEn Energy Branding (a brandr Global company), a consultancy working exclusively on branding for companies within the energy space (www.larsen.energy). – Founder of brandr Index (www.brandrindex.com). A unique research tool that assesses brandr health – A recognised ‘influencer’ in the energy space  – A sought-after speaker globally. – Graduate/undergraduate degrees in Finance, Economics, Psychology, Marketing, and Branding. More about CHARGE More about CHARGE CHARGE works with energy companies from across the globe who are trailblazers, all committed to advancing their brand and strengthening their communications.  The Awards, hosted in Libson in October 2024, will recognize and celebrate leading energy brands. To be an Insider Please subscribe to The Green Insider powered by ERENEWABLE wherever you get your podcast from and remember to leave us a five-star rating. This podcast is sponsored by UTSI International.  To learn more about our sponsor or ask about being a guest, contact ERENEWABLE and the Green Insider Podcast. The post Hear About Energy Branding on The Green Insider appeared first on eRENEWABLE.