Hearst UK’s Toby Wiseman on using AI to reconnect with communities

Welcome back to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London at the end of last year. This week features Toby Wiseman, MF for  Content at Hearst UK,  speaking with Flashes & Flames’ Colin Morrison, about what AI means to the magazine publisher. Toby talked about Hearst’s efforts to get staff on the same page with AI, making them more comfortable with the technology through an AI amnesty, regular training sessions and an AI policy. He said AI should be invisible and was clear that there was no place for publishing AI-generated content. He did however see a powerful role for AI in optimising content discovery and audience engagement, restoring the link between content and communities. Read the key takeaways from this session, find our weekly newsletter and more on voices.media