EPISODE · Jun 21, 2023 · 21 MIN
Hearst’s Lisa Howard on why media can’t quit ads
from The Rebooting Show · host Brian Morrissey
For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa discussed...
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Hearst’s Lisa Howard on why media can’t quit ads
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This episode was published on June 21, 2023.
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For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa...
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