Heart of the Treasure Coast: How Port St. Lucie found its identity

Port St. Lucie has undergone many changes since it was first incorporated in 1961. That’s why, for more than a year, the City has been conducting research inside and outside the community to uncover perceptions and attitudes to find out what’s unique about Port St. Lucie and define its identity. On Episode 12, Communications Director Sarah Prohaska talks about the City’s Identity and Rebranding Project and how it helps the City change, clarify, refine and improve its reputation. We unveil the new logo and tagline, Heart of the Treasure Coast, and answer residents’ questions about how the project makes us a better community.Links: City of Port St. Lucie website: www.cityofpsl.comCity Identity Project: www.authenticpsl.comStay informed about City news, events, meetings and activities: www.cityofpsl.com/stayinformed Like what you’re hearing? Suggest a topic for a future episode: www.cityofpsl.com/podcast