Heat Seeker w/ Mike Chen of FlatIron Pepper

This Episode’s Sponsors→ 🌶️ Join The Pepper Flake Revolution: https://bit.ly/flatironpepper 🎶 Maestro Sausage: https://bit.ly/maestro-sausage   Get a NEW GOZNEY: https://us.gozney.com/?dt_id=1529737   Here's some FREE stuff → 🚀HOW TO STEAL A RECIPE https://www.subscribepage.com/howtostealarecipe 🍕 Thinking of Opening a Pizza Shop? Start here: https://howtoopenapizzashop.com/   My Amazon Storefront: https://www.amazon.com/shop/alexkoons     On this episode, we talk to Mike Chen of FlatIron Pepper Co.     Chapters: 00:00:00 - From Finance to Flavor: The Origin Story of Flat Iron Pepper Co. 00:11:22 - Inside New Mexico's Chili Capital: Sourcing Premium Peppers 00:20:01 - Safety First: The Hazards of Commercial Pepper Production 00:22:52 - Bootstrapping Success: Growing Without Outside Capital 00:24:45 - Early Days: From Commercial Kitchen to Manufacturing 00:31:28 - Product Strategy: Why Flat Iron Focuses on Premium Restaurants 00:37:10 - Social Media Marketing vs Traditional Distribution 00:46:55 - Building an Authentic Brand in the Digital Age 00:57:59 - Premium Positioning: Why Flat Iron Turns Down Major Chains 01:04:44 - Rapid Fire: Over/Under on Industry Trends