EPISODE · Jul 13, 2026 · 5 MIN
Heaven Hill Bet Against Itself
from Chasing the Unicorn: Bourbon & American Whiskey
Heaven Hill broke ground today on six new warehouses outside Bardstown, adding roughly 42,000 barrels of aging capacity — in the same quarter it cut its own new-make production 15%. That's not a contradiction, it's a bet: the correction is closer to its floor than its middle, and the company wants storage ready before construction costs climb again. Warehouse space built today becomes bourbon on shelves eight to twelve years out.
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Heaven Hill Bet Against Itself
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