Heaven Hill Just Undercut Eagle Rare 17

Monday's American Whiskey Industry Brief opens with the value reset that reshapes the premium tier: Heaven Hill's Elijah Craig 18-Year Straight Bourbon confirmed at $89.99 — the brand's first 18-year age statement, 6,000 bottles through standard retail, pre-allocation closes June 27. A year older than Eagle Rare 17 at ten dollars less. First Sip Concept 9 covers age statements versus NAS and what the 18-year federal floor actually guarantees. Cut Spotlight is Wild Turkey Master's Keep Triumph 2026 — today is the final day at primary retail, with pre-sale secondary tracking $280 to $320 on 11,400 bottles at 17 years and 116.4 proof.