Heaven Lunsford: Southern Beauty Aesthetics - Small Town Big Business Podcast

In this inspiring episode, co-host Deb Barnett sits down with Heaven Lunsford, founder and esthetician at Southern Beauty Aesthetics in Marion, Illinois. Originally from Quincy and raised in Dix, Illinois, Heaven shares her journey from relocating to Marion to launching her business in 2022 with a vision and no local network. Through grit, community involvement, and a deep passion for helping others, Heaven has built a thriving aesthetic studio and is already planning her next phase: expansion. She discusses the challenges of marketing, the power of community support, and how being intentional about time and balance helps her succeed in both business and family life. 00:00 Introduction and Welcome 00:46 Meet Heaven Lunsford: Southern Beauty Aesthetics 01:01 Starting the Business Journey 02:09 Finding the Perfect Location 04:09 Building the Business from Scratch 05:23 Community Involvement and Support 08:44 Business Structure and Future Plans 13:11 Marketing Challenges and Successes 14:21 Navigating the Advertising Maze 14:57 Leveraging Resources for Business Growth 16:12 Behind the Scenes of Business Ownership 20:24 Balancing Family and Business 24:40 Future Plans and Final Thoughts Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois. https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCAST