Heavy-lifting in Indo B2B e-commerce: Wynn Nathaniel of Proglix

The global B2B (business-to-business) eCommerce market was valued at US$17.9 trillion in 2021. That is over 5 times that of the consumer-oriented B2C market. Wynn Nathaniel joins the Indo Tekno podcast to describe what his start-up, Proglix, is doing to digitize and streamline Indonesia's massive trade in raw materials such as steel and industrial goods such as electrical supplies. Joining us from his temporary base in the San Francisco Bay Area, Wynn and the Proglix team are in the Jan-Apr 2023 Y Combinator cohort, which he describes as a fantastic networking knowledge-building opportunity.  Wynn also outlines ambitious 2024 growth goals, which the Proglix team is confident in meeting as it expands and simplifies raw materials procurement to Indonesia's smaller and medium-size enterprise.