HEC Startup Circle #9 - Solène Schwartz

In this ninth episode, we meet Solène Schwartz, Co-Founder of Mammoth Media 🎯 Mammoth has engineered an advanced SaaS platform tailored for CPG (Consumer Packaged Goods) brands, seamlessly bridging the gap between digital touchpoints and experiential marketing to drive in-store conversions with end-to-end attribution analytics 📲 The Mammoth team has been iterating fast in the Consumer App industry: Started as the first Mobile Entertainment Network with apps such as Wishbone and Yarn and Arena, they now focus on Digital to Retail Marketing Strategy & Creator Economy with subsidiary Creatorly ⭐️ In 2018, Mammoth has raised a $13M Series A, led by Greylock Partners, with participation from Science Inc. & Alumni Ventures 👀 On the program for this episode: - Solène's background, personality & experiences - Her work experiences before building Mammoth and her early entrepreneurial journey - Being opportunistic and adapting quickly: how Mammoth switched from Mobile Apps to User Generated Content to Digital to Retail - The Future of Consumer Marketing & trends (Ads, User Generated Content, Seasonal Apps, Digital to Retail) Feel free to leave 5 ⭐️ on the podcast and contact us on linkedin, instagram or by mail at [email protected]! Credits to Yet More for the intro music!