Heckling James Hurman, Creative Marketing GOAT, to talk WARC courses, Scott Galloway corrections, and marketing research that resonates

We heckled James Hurman when he was teaching his WARC Mastering Advertising Effectiveness course to get him on the pod. Now he's agreed, we've peaked early with the most prestigious guest we'll likely ever see. If you don't know James Hurman, he's your favourite marketer's favourite marketer. He's been named the number one planner on god's green earth, authored seminal classic text The Case for Creativity, started a slew of companies ranging from alcohol free beverages to brand-led VC funds, and now teaches marketers the world over how to harness the power of research to validate creative effectiveness. In this pod we question him on why Scott Galloway is wrong about brand spend, how he'd spend a million bucks on his own ad campaign, and what marketing research he thinks resonates most with C suites.