Hector Garcia: How Niche Knowledge Drives Success

What this episode covers

The DisruptorsWith Liz Farrfor CPA TrendlinesAny accountant who has ever met Hector Garcia will likely use the adjective ‘generous’ to describe him. Since 2011, he’s been sharing his encyclopedic knowledge of QuickBooks on a YouTube channel that has generated millions of views. Because of that YouTube channel, he hasn’t printed business cards for two years. In this discussion, he shares tips for transitioning to value pricing, provides a step-by-step blueprint for offering additional advisory services to clients, and discusses two strategies for finding new clients. Instead of hoarding our specialized knowledge as a means to give us job security, Hector believes we should share that knowledge widely to help reduce the misinformation around taxes and accounting.More here: https://cpatrendlines.com/?p=98347

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Frequently Asked Questions

How long is this episode of CPA Trendlines Podcasts?

This episode is 1 hour and 6 minutes long.

When was this CPA Trendlines Podcasts episode published?

This episode was published on September 21, 2022.

What is this episode about?

The DisruptorsWith Liz Farrfor CPA TrendlinesAny accountant who has ever met Hector Garcia will likely use the adjective ‘generous’ to describe him. Since 2011, he’s been sharing his encyclopedic knowledge of QuickBooks on a YouTube channel that has...

Can I download this CPA Trendlines Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.