Heel Pain Webinars: What Worked and What Didn’t

Patient education webinars can be a practical way to educate patients, create content, and potentially generate new appointments—but the details matter. In this episode, I break down what happened with my latest heel pain webinar, including how we promoted it, registration and attendance, the tools I used, and what I would change next time.I also share lessons around webinar reminders, tracking whether attendees actually become patients, repurposing presentations into content, and why an in-office heel pain event may work better than a virtual webinar. If you’re considering patient seminars or webinars to grow your podiatry practice, this gives you a simple framework to test.Keywords: heel pain webinar, podiatry marketing, patient education webinar, podiatry practice growth, heel pain marketing