EPISODE · Jun 11, 2024 · 43 MIN
Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age
from NexGen CMO Podcast · host Kelly Hopping
Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impacts decision-making and alignment between sales and marketing teams. Together Kelly and Heidi share personal experiences and tips for leveraging data to foster collaboration across departments.
What this episode covers
Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impacts decision-making and alignment between sales and marketing teams. Together Kelly and Heidi share personal experiences and tips for leveraging data to foster collaboration across departments.
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Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age
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