Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age

from NexGen CMO Podcast · host Kelly Hopping

Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impacts decision-making and alignment between sales and marketing teams. Together Kelly and Heidi share personal experiences and tips for leveraging data to foster collaboration across departments.

Episode metadata supplied by the publisher feed · Published Jun 11, 2024

Embed this episode

Attribution link and audio player

Ready to play

Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age

0:00 43:02

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of NexGen CMO Podcast?

This episode is 43 minutes long.

When was this NexGen CMO Podcast episode published?

This episode was published on June 11, 2024.

Can I download this NexGen CMO Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!