Heineken Introduces Its Customer-Centric Approach and Data Strategy

Watch on YouTube.CX Today's Charlie Mitchell hosts Lalo Luna, Global Strategy & Insights Leader at The HEINEKEN Company.We consider Heineken's evergreen strategy and how it helps to drives better customer experiences. In doing so, we discuss:What is Heineken's "evergreen strategy"? How it enables next-level customer insightsHow employees leverage those for customer-centricityThe impact on metrics and future plansThanks for watching. If you'd like more like this, don't forget to SUBSCRIBE to our channel.You can also join in the conversation on our Twitter and LinkedIn pages.