Heineken's award winning campaign 'The Pub That Refused To Die'

Heineken is the number 1 beer brand in the world and 2nd only to Guinness in Ireland. It also owns the Murphys and Beamish brands as well as Moretti, Sagres and Amstel brands.  Heineken has won an award for a campaign set in Ireland called 'The Pub That Refused To Die' which was a real pub in Limerick which was bought and run by the locals. Joining Joe this morning was Fiona Curtin the Marketing Director of Heineken Ireland.