Heineken’s New Boss Gets Big Pay Package

Rafael Oliveira, Heineken’s new CEO, is walking away from JDE Peet’s with a $25 million share package — a sweet deal meant to compensate for a bonus he’d forfeit by leaving early. Over five years, he’ll receive 346,000 shares, sparking a 2% stock bump. Before JDE Peet’s, Oliveira spent ten years at Kraft Heinz, steering $7B+ international markets. And here’s the kicker: he’s the first CEO Heineken has ever hired from outside — breaking their tradition of internal promotions. He officially takes the reins October 1, 2026. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e93ec5aae134162a