EPISODE · Jun 4, 2023 · 48 MIN
Helen Edwards on why tomorrow's growth will come from the fringes
from On Strategy Showcase · host Fergus O’Carroll
Ep#3 in our Outside-In Thinking series, Helen Edwards (columnist, author, prof) describes how fringe behaviors mainstream. We talk about what they are, how to discover them in your category and the audiences most likely to ignite them. This series is sponsored by The Planning Department.
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Helen Edwards on why tomorrow's growth will come from the fringes
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