Helen Neal (HN Communications) - Greenwash, Corporate Burnout, Going All In

What does it take to communicate climate action with honesty, without falling into the greenwash trap?Helen Neal, Co-Founder of HN Communications, joins A Little Bit Radical to share her journey from corporate burnout to founding a values-driven sustainability communications agency.In this candid conversation with Rob Fawkes, Helen reveals how becoming a parent pushed her out of a job she thought she wanted, how she built a remote, flexible team that works from all over the world, and why radical honesty is the key to meaningful sustainability storytelling.They also explore the vital role of corporate and NGO partnerships, the quiet power of regional roots, and the transformative conversations that change everything.In This Episode:Growing up as an only child and learning to define her own identityFrom shiny London offices to an accidental business ownerWhy she walked away from her career after becoming a mumThe moment a client told her to "go all in" and why it changed everythingWhat makes great sustainability communications and how to avoid accidental greenwashingThe underestimated power of NGO and corporate partnershipsBuilding a remote, flexible team with real work-life integrationWhy honest conversations and safe spaces are essential for progressHelen’s “Climate Leaders Community” and her mission to empower women in sustainabilityThe advice she’d give anyone sitting on a radical ideaHelen Neal on LinkedinStay Connected:Follow Rob Fawkes on LinkedIn: Rob FawkesSign up for the A Little Bit Radical newsletter: Subscribe hereVisit ⁠standingongiants.com⁠