Helena Martin on Narrative-Led, Sustainable Interior Design

In this episode of Yours For The Making, Robin Johnson sits down with Helena Martin, Lead Interior Designer at Hollaway Studio, to unpack the art of creating interiors that are as functional as they are beautiful. Helena explains her narrative-led design approach, where every project tells its own unique story, whether it’s a luxury jewellery store, a multi-storey skate park, or the entrance to one of London’s most iconic skyscrapers.She shares how she balances creative vision with practical constraints, navigates the challenges of heritage building restoration, and embraces sustainable materials to deliver interiors that stand the test of time. From unexpected discoveries in renovation projects to the pressures of rising material costs, Helena gives an unfiltered view of the modern design process — and offers advice for aspiring designers on versatility, collaboration, and building a personal style that lasts.Key Topics Covered:Narrative-led interior design and tailoring spaces to each clientBalancing form, function, and heritage preservationDesigning Stephen Webster’s Burlington Arcade jewellery storeMaterial selection and sustainability in commercial interiorsThe impact of Covid-19 and planning delays on renovation projectsRising material costs and transparent pricing strategiesUnexpected discoveries during renovation and creative problem-solvingCollaborating with architects and specialist craftsmenAvoiding short-lived design trends for timeless interiorsAdvice for aspiring designers on adaptability and creativityEnjoying the show?Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.Key Moments:00:00 – Introduction to Helena Martin and Hollaway Studio04:15 – Narrative-led design and tailoring interiors to the client10:42 – Designing Stephen Webster’s Burlington Arcade store17:28 – Balancing heritage restoration with modern functionality23:56 – Sustainability and timeless material selection31:40 – Project delays, planning permission and Covid-19 impacts39:12 – Managing rising material costs and client expectations46:05 – Uncovering historic features during renovations53:47 – Collaborating with architects and specialist makers1:01:20 – Advice for aspiring interior designers1:08:15 – Hollaway Studio’s standout projects and creative process1:16:40 – Personal renovation experiences and lessons learned1:24:30 – Final reflections and future design aspirations