Helene Godin - From Rules to Rolls

In this episode, we sit down with entrepreneur and bakery founder Helene Godin. Together with Rabbi David Ingber, Godin reflects on her professional journey – from a successful career as a corporate lawyer in media and technology, including senior roles at NBC and Audible, to an unexpected midlife reinvention as the founder of By the Way Bakery. She shares the moment she walked away from certainty, how a chance baking class sparked a new creative path, and what it took to build a gluten-free, dairy-free, kosher bakery that grew from a small local shop into a nationally distributed brand. They discuss redefining success, balancing ambition with meaning, and how trusting uncertainty can open the door to more authentic destinations. Check out By the Way bakery https://www.btwbakery.com/ BTW on IG https://www.instagram.com/bythewaybakery/ Rabbi Ingber’s IG https://www.instagram.com/rabbiingber 92NY Bronfman Center Events