Hell-bent on New and Cutting-Edge Marketing and Legitimizing Tomorrow's Paradigms

Kevin Planovsky, Principal of Vert Digital in Atlanta, Georgia, discusses how he started his "full stack" mobile- and social-focused marketing consultancy. Keys to Vert Digital's success include: comprehending clients' business models, problems, and KPIs understanding the administrative challenges CMOs face in translating corporate directives to actionable challenges for their marketing organizations and agencies , and bridging the creative/technology gap with data-heavy campaign execution. What motivates Kevin? The thrill of driving change and the opportunity to provide value to clients where others have not. In light of the recent Cambridge Analytica data scandal, he believes the marketing industry should be transparent and inform people of the personal data they may not know they have disclosed. Kevin selects his team members (Vertbags) based on their self-identified position on a scale of "loving technology for technology's sake" versus "being a communicator who solves marketing problems." He knows exactly where his ideal employees will be on that line.  Kevin can be reached at @kplanovsky on Twitter, on the company website at: http://vertdigital.com, and through @vertspeaks on all of the popular social media.