Hellion - A New Breed of BMX Bikes Being Built Here in Northwest Arkansas

About the Show:On this episode of Randy Wilburn, we are joined by Michael La Salada, owner and Founder of Helion Bikes. Michael shares his experience growing up in the Pacific Northwest and his passion for BMX and cycling. He talks about his business, which creates a unique crossover between BMX and mountain bikes and shares the details about his signature front suspension fork that helps riders go from entry-level to a pro-level in jumping. Michael shares his plans to take Northwest Arkansas by storm with his new company and his style. Additionally, we learn about Joe Prizel, the Founder of Helion Bikes, and Mike Laird of Laird Customs, who helped build the first several Helium kid DJs. All this and more on this episode of I am Northwest Arkansas.Important Links and Mentions on the Show*Email Michael LaSalataWebsite for Hellion BikesHellion Bikes on InstagramHellion Bikes on TwitterHellion Bikes on Facebook This episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Try Canva For Free Today! Northwest Arkansas Council - "Life Works Here!" *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at [email protected] With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:Winetopia 2026Winetopia 2026 Date: Friday, October 16th Time: 7-10pm Place: Stonebreaker Hotel on Markham hill Winetopia is Restore Humanity’s biggest annual fundraiser and brings together the very best of Northwest Arkansas (restaurants, artisans, small businesses, and (community members) to support our work. While the event raises essential funds for children in Kenya, its heartbeat is entirely local. There are over 100 local businesses who contribute auction items, regional chefs and beverage makers who showcase their craft, and the hundreds of residents gathering to celebrate community generosity. Winetopia strengthens local partnerships, elevates homegrown talent, and reinforces Northwest Arkansas's identity as a place where global compassion is fueled by local collaboration. Winetopia is a beautiful demonstration of how a united local community can create life-changing impact for children and families worldwide. Winetopia 2026