HelloFresh: a recipe for success
from Invest in Progress
HelloFresh CEO Dominik Richter shares why his company is on a mission to “to change the way people eat forever”. The latest episode of the Scottish Mortgage Invest in Progress podcast centres on Berlin-based HelloFresh, the successful meal kit delivery service, providing the exact amount of ingredients required with easy-to-follow recipe cards, direct to your doorstep. As well as taking the hassle out of grocery shopping and meal planning for busy households, this approach streamlines the supply chain, reducing food wastage, improving freshness, and speeding up the time from farm to front door. Scottish Mortgage’s Lawrence Burns sits down with Dominik to hear about the art and science of recipe development and delivery, and how the company is flexing its existing capabilities and relationships to enter other areas. Up next? Ready meals. Check the podcast description to ensure this content is suitable for you. Your capital is at risk. Credits: Presenter: Claire Shaw Audio production agency: Listen Producer: Shannon Delwiche Executive producer: Suzy Grant Production manager: Niamh Kidd Editorial lead: Malcolm Borthwick
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