Helping App Marketers Gain Serious Traction in Other Countries

Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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This episode is 29 minutes long.

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This episode was published on April 19, 2017.

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