Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling

Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. Key Takeaways:- Strategies for on-the-ground activation during the 2028 Olympics- Building international partnerships and navigating cultural nuances- How to have a healthy and productive professional life with your spouseEpisode Timeline:0:40Introduction to Ryan Bowling 2:00Preparing international organizations for the Golden Decade of Los Angeles sports3:00How Ryan delivers thrills5:00How to find a brand's story 6:30 What do you want the audience to feel?8:30International brands need to leverage this moment9:15Why is F1 having a surge in popularity?10:35Telling the amazing Paralympic stories11:45Ryan's international team14:40How will LA's major venues be involved at the Olympics?16:00How to work with your spouse19:46Ryan's thought leadership philosophyThis episode’s guest:• Ryan Bowling on LinkedIn• Thrill Communications• Local Action MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.