Helping Brands Conquer YouTube -- John Holdridge (VP Channel+, Fullscreen)

John Holdridge is VP of Channel+, the brand strategy and services group at Fullscreen. John was an early addition to the next-gen media company’s team, coming aboard after StackHouse Media, a full-service multimedia agency he founded, was acquired in February 2012. In this episode, we examine how brands approach YouTube and engage digital audiences. John shares his experience working with some of the world’s largest brands and media companies and his approach to building a comprehensive service-based business. We also consider the trend toward brands becoming content creators and, in some cases, full-fledged media companies. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no more headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator. So whatever your music needs, www.epidemicsound.com has got you covered!