Helping Brands Take Control of Their Narratives Through Fandom-Driven Experiences, with Anthony Rodriguez @ The Digital Spenders Club (Video)

Anthony Rodriguez, Founder of LineageAnthony Rodriguez is the founder and CEO of Lineage, a pioneering agency and creative studio built on the belief that the future belongs to brands that inspire fandom. Since launching Lineage in 2002, Rodriguez has spent over two decades helping athletes, artists, and brands take control of their narratives, build communities, and monetize influence at scale.Today, Rodriguez is channeling that same vision into a new venture: The Digital Spenders Club, a fandom-driven business rooted in crypto values like ownership, privacy, and equity.