Helping Google Understand Your Business

SEO doesn't have to be complicated. In this first episode of our SEO mini-series, Carla breaks down what SEO actually is and why it's one of the most powerful ways to help more parents find your business online.You'll learn what on-site SEO means in simple, jargon-free terms and discover the small changes you can make to your website that can have a big impact on how easily parents and Google understand what you offer.In this episode, we cover:What SEO really is (without the tech speak!)Why your website is like your online shopThe biggest SEO mistakes small businesses makeWhy each service needs its own pageHow to choose the words parents are actually searching forSimple ways to improve your page titles and website contentThe power of FAQs for both parents and GoogleWhy internal linking matters more than you thinkTrust signals that help turn visitors into enquiriesA quick website audit you can do todayJoin the Elevate 2026 Live Event - https://sites.mybump2baby.com/elevate2026Digital Marketing Playground https://playground.mybump2baby.com/The Growth Nest https://www.thegrowthnest.co.uk Hosted on Acast. See acast.com/privacy for more information.