Hemp Gets a Reprieve, Kodiak Climbs and Faith-Fueled Energy Drinks

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery break down a possible reprieve for hemp beverage makers, a high-profile sports drink acquisition backed by NBA star Victor Wembanyama, Kodiak's remarkable growth story under private equity ownership and the emerging wave of Christian-themed energy drink brands betting that faith can help carve out a niche in the increasingly crowded functional beverage market. Show Highlights: 0:20 - Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11. 2:20 - Hydration sports drink Barcode has been acquired by Axum Capital Partners, in partnership with investor and NBA star Victor Wembanyama. 5:30 - Kodiak has emerged as one of the fastest-growing brands in center store, more than doubling its business since private equity firm L Catterton acquired a majority stake in 2021.  7:30 - There's been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts