Hemp, Recovery and the Fitness Channel Nobody Is Talking About | Jay Ashton, Last Rep

Send us Fan MailJay Ashton is the CEO and co-founder of Last Rep, an athletic recovery cocktail (ARC) built for the gym crowd, the run club, the jiu-jitsu mat and everywhere else people are moving their bodies and trying to do it right. Last Rep is not a get-high-in-a-can product. It is six calories, zero sugar, CBG, ashwagandha, L-theanine, electrolytes and a clean ingredient profile designed to let people recover the body, the mind and the social spirit all at once.Jay and I met at the AltBev Expo in Florida this year and I knew immediately this was a conversation the Ready To Drink Podcast needed to have. What we get into here goes way beyond the product.We talk about how Jay and his co-founder Steve Samson went from GPS technology and cybersecurity exits to building a THC beverage brand in under a year. We talk about why the fitness and wellness channel is the most underserved distribution lane in the alternative beverage space right now. We get into the real reason big beer opposes hemp regulation and why it has nothing to do with child safety. We talk about the dispensary model versus the liquor store model, who the actual consumer is and why the hemp beverage industry needs to stop bashing alcohol if it wants to win over the soccer mom with the Prosecco.I also go on record about what I told Congress in DC, what the Wine and Spirits Wholesalers of America just did and why the craft beer playbook is being run again right now on this industry word for word.Topics covered: functional drinks marketing, athletic recovery beverages, drink entrepreneurship, THC beverage brand building, functional drink brands, growth strategies for beverage startups, sales strategies in the fitness and wellness channel, mindful drinking, hemp industry regulation and the alternative beverage category.Check out LastRepARC.comConnect with Jay on Linkedin: https://www.linkedin.com/in/jason-ashton-/Instagram - @LastRepARC Facebook - Last RepTikTok - @LastRepARC   Host: Nate Fochtman, Founder of The FreeMind Group Follow Ready To Drink Podcast: Spotify | Apple Podcasts | YouTube | ReadyToDrinkPodcast.comSupport the showPresented by The FreeMind Group - FMGStrategy.com