Hendrick's Gin: the launch that ignored the norms

from On Strategy Showcase · host Hendrick's Gin

Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.

Episode metadata supplied by the publisher feed · Published May 20, 2024

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Hendrick's Gin: the launch that ignored the norms

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