Hendrickson's 'Beyond Suspensions' strategy

Hendrickson is a manufacturer and supplier of medium- and heavy-duty suspensions, axle and brake systems, tire pressure control systems, and other products to the global commercial transportation industry. In this episode of the Fleet Lead Hendrickson’s VP of marketing, Jeff Sass, talks about the company’s ‘Beyond Suspensions’ strategy, American manufacturing, an aftermarket myth, and beyond. Timestamps: 01:06 - American manufacturing is critical 03:02 - Investing for the rebound 05:09 - What would Magnus think, 100 years on? 06:08 - A trailer is more than a box on wheels 08:09 - Tariffs: Who pays? 12:29 - Down markets are opportunities 13:58 - Myth: Aftermarket grows when new CV sales are down 15:07- Crystal ball: The growing importance of CV equipment