EPISODE · Jul 8, 2026 · 1H 7M
Henry DeVries: How to Write a Business Book That Attracts Clients
from Localization Fireside Chat · host Henry DeVries
What if your expertise could attract high-paying clients 24/7—without cold calling? Henry DeVries has helped 200+ authors do exactly that, and he breaks down the entire system in this episode. In this episode: • The 8 story archetypes every great business book uses—and which works best for consultants • Why ghostwriting is not dishonest, and how to think about it correctly • How to turn a podcast archive, speech, or interview into a published book • The post-publication strategy that generates 4X–20X ROI for authors Henry DeVries is the CEO and Acquisitions Editor at Indie Books International, a hybrid publishing house he founded in 2014 after years of ghostwriting for CEOs and senior executives. A former AP sportswriter and University of California San Diego dean, Henry has published over 200 authors and ghostwritten for Forbes. He is the co-author of How to Close a Deal Like Warren Buffett, published in five languages. Connect with Henry DeVries: LinkedIn: https://www.linkedin.com/in/henrydevries Website: https://indiebooksintl.com Subscribe: https://localization-fireside-chat.simplecast.com/ CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Henry DeVries, CEO of Indie Books International, reveals why a book is the #1 marketing tool for consultants and professionals—and how to write one without starting from a blank page. Full Name: Henry DeVries | Title: CEO and Acquisitions Editor | Company: Indie Books International | Bio: Henry DeVries is a former AP sportswriter turned ghostwriter and publisher who has helped over 200 consultants and executives become published authors that attract high-value clients.
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Henry DeVries: How to Write a Business Book That Attracts Clients
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