Henry Dimbleby: How I Built LEON, Business Scars To Avoid & Solving the Obesity Crisis

The UK Is The Most Obese Country in Europeone of the best poddy’s I’ve EVER recordedHenry Dimbleby is an utter geniusFounder of LEON and “Ravenous” authorHenry takes gargantuan complex topicsEmingwayifies them down toludicrously lucid simplemy brain literally E-X-P-L-O-D-E-D with new ways of thinkingpithy aphorisms pix n’ mixcuriosity treasure chestenjoy xON THE MENU:Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”Spiders On Speed: The Complications of System ThinkingRestaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obeseThe Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food”“In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon”Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon MuskSystem Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win”LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything”3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External StressLEON Brand Strategy “we always wanted to create McDonald’s in Heaven”Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate MonitorsMartial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight”Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING‘Embrace external stresses” because External Stress = excitement = creativityWhy Economics lives INSIDE nature not OUTSIDE natureWhy Business is a battle against entropy… “use your energy to turn chaos into order”